Furniture visualization software for your website

A room photo makes the question specific

A product photo shows the furniture. A room preview helps a shopper explore how its color, shape and style might work alongside their own floor, walls and existing pieces. It is a visual aid for a purchase decision, rather than a promise of exact fit.

Morrow is software for furniture stores. The sofas, chairs and other items in our sample store are fictional demonstration products, not furniture we sell. A retailer installation uses that retailer’s approved catalog and website.

How a shopper uses Morrow

1. Choose a piece. The shopper opens a room preview from a product page on your website.
2. Add a room photo. They provide a clear photo and consent to the processing needed to create their preview.
3. Preview the furniture. Morrow generates an image showing the selected piece in the room. The shopper can inspect the result and continue shopping on your site.

You keep your existing store and checkout. Morrow adds a preview experience; it does not replace your ecommerce platform.

What we need to install it

Start with your website address, platform, business contact and an initial list of products. We check compatibility and agree on the installation scope before arranging secure website access.

• Clear product images and permission to use them.
• Accurate names, product links, dimensions and SKU or variant identifiers.
• A way to place the Morrow integration on the approved website.
• A contact who can review the catalog and test the customer journey with us.

Standard installation is assisted. You do not need to write the integration code yourself. Large catalogs, unusual site builders and custom checkout connections need a scope review. Request installation and see the plan.

Adding furniture to an already furnished room

Shoppers do not always have an empty room. Morrow supports previewing an added piece or replacing existing furniture of the relevant type. Clear photos with visible floors, walls and the target area give the model more useful context.

Mirrors, dark scenes, extreme camera angles, heavy clutter and objects that hide one another can make a result less reliable. Review the output for placement, lighting and product appearance. AI can alter details; a generated preview should not replace measurements, fabric samples or the original product listing.

Measure use before claiming a sales lift

A useful pilot answers practical questions: Do shoppers open the preview? Do requests complete? Are the images useful enough to continue shopping? How much does each completed preview cost to provide?

Morrow can report consented shopper activity and operational rendering totals. Purchase reporting requires the retailer’s integration, and reported purchases are separate from independently verified payment receipts. Comparing preview users with other shoppers alone does not prove that previews caused additional sales.

We do not currently claim a measured conversion increase or reduction in returns for Morrow customers.

Common questions from furniture retailers

Does Morrow require 3D furniture models?

The room-photo preview uses product reference images rather than requiring a retailer to supply a full 3D model for every piece. Product image quality and approved catalog details still matter.

Is it augmented reality?

Morrow generates a preview from a room photo. It is different from a live camera-based 3D AR experience. Our AI room previews vs AR guide explains the distinction.

How much does it cost?

Starter is $149/month, plus $299 one-time setup, before tax. Includes up to 20 products, 100 completed previews each month, a private customer dashboard and direct support. We handle setup on one approved website. Larger catalogs and usage receive a custom quote. Existing founding offers retain their agreed terms. See the pricing and installation details.

Can you work with my website?

Send us its address. We assess access, platform constraints and the product catalog before confirming compatibility or an installation date. Contact Morrow to discuss your store.

Catalog size and monthly previews

A product is a catalog item. A preview is a generated room image. These are separate allowances. Adding 1,000 products to a catalog does not mean generating 1,000 room previews; shoppers create previews when they use the visualizer.

For a larger catalog, send your product count, sample product data and expected monthly use. We review image quality, variants, website compatibility and support needs before agreeing on a custom plan. A catalog count alone does not confirm readiness for every product.

What about antiques and one-of-a-kind pieces?

A distinctive item needs clear photos and accurate dimensions. Review a sample preview for carved details, finishes and proportions before adding it to a pilot. AI can change these details, so the original listing and measurements remain the reference for the purchase.

Request a plan for your catalog. We agree the product scope and monthly preview allowance before installation.